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Miley Cyrus’ Latest Stop: Walmart

August 5, 2009
Put your arms down, already!

Put your arms down, already! Miley Cyrus 'models' her collaborative collection with Max Azria for Walmart

Okay, so it’s not just Miley Cyrus at Walmart. She’s there with Max Azria and together they’ve made girly clothes and accessories to sell to the masses.

Aside from the weird campaign photos showing Miley posing with her arms in the air in all sorts of self-conscious and non-sexy ways (not unlike Britney’s antics, might I add), the clothes don’t look half-bad.

Britney Spears can't put those arms down either. Note to Miley: find another role model before you hit 16. Oh.

Britney Spears can't put her arms down either. Note to Miley: find another role model before you hit 16. Oh.

Thankfully the campaign picture of the designing duo is decidedly tasteful- looks like Take Your Kid to Work Day for good ol’ Max. I think it’s fair to say the public just can’t take many more sexy photos of Miley and grown men who look like (or are) family.

Miley Cyrus and Max Azria

Miley Cyrus and Max Azria

The partnership is a stroke of genius for Mr. Azria: he’s got the design ability and manufacturing know-how to produce a collection that, thanks to Smiley’s endorsement, will be snapped up in seconds and rake in enough to buy a nice house or two in the Mediterranean. I’d call this a nice little investment project.

So what about the clothes?

In an interview with People Magazine, Miley describes the target customer for the collection:

Miley: “I wanted to make something that was for girls my age. Something me and my friends would wear. But I’d say anyone from age 8 to 80 can enjoy this line.”

Well, perhaps not the people I’ve come across who are nearing 80, or 50, 60 or 70 for that matter, nor can a lot of them fit into “Junior” sizing, but whatever.

Asked about her inspiration, Miley answered: “…kind of like an edgy UK style. Every time I go to Europe I love going to all the funky stores. I wanted to be able to bring those fun styles to the girls of America. … I love the leggings. I’ve seen leggings like our Miley & Max ones for $500. Ours are so affordable and they look super chic!”

While I agree that leggings are here to stay for at least another season or two, I’ve heard that it’s death to the liquid leggings as of this past spring, with many new legging trends keeping things interesting in that department. Too bad Miley didn’t get the memo- not that this detail will likely affect sales of the $10 accessory in the under 18 crowd.

Miley brings home the classic souvenir. Tee, $7

Miley brings home the classic souvenir. Tee, $7

Liquid leggings, $10

Liquid leggings, $10

Miley & Max chiffon blouse, $12

Miley & Max chiffon blouse, $12

Trompe l'Oeil vest tee, $10

Trompe l'Oeil vest tee, $10

Plaid tunic, $12

Plaid tunic, $12

Needless to say the collection is entirely priced at or under $20. Skinny jeans are $20 and the cute frilly chiffon blouse is priced at $12 and available in 5 bold colours. The Union Jack graphic tee sells for only $7 and the high-waisted shorts with brass buttons are $7. While the collection is hardly trend-setting or even remotely imaginative, it does offer something for the suburban teen crowd.

And with prices like these, I’d say it’s definitely cheaper to buy the London tee than take a family vacation.

Images courtesy of Walmart; interview courtesy of People. The Miley Cyrus-Max Azria collection is now in stores and also available online.

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