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Amy Winehouse for Fred Perry

March 25, 2010

Soul songstress Amy Winehouse collaborated with Fred Perry for a collection available fall 2010

Yet another famous celebrity is affiliated with a special fashion collection releasing this fall. Of all the collaborations in recent years, we never saw this one coming.

Amy Winehouse teams up with Fred Perry for a line of 17 looks launching in October. We hope that this means that the 26 year-old singer is back ‘on’ with her singing career; we’d love another one of her modern soul albums. Otherwise, we’ll just have to pick up a cute sweater dress from her Fred Perry collection.

Fred Perry’s Marketing Director, Richard Martin, said of the choice to work with Amy Winehouse: “Amy has been wearing Fred Perry for years, so we were aware she was a genuine fan of the brand. Amy has a unique sense of style that reflects the brand’s own historical reference points.”

A little digging in archives reveals that tennis star Fred Perry’s 58 year-old brand has been affiliated with music performers in the past, including Paul Weller and Damon Albarn.

Fred Perry 30th Anniversary shirts, $120 - $160

The collaborative collection featuring Amy’s personal touch has a palette of mostly black and pink featuring a girlish twinset; slim, thigh-skimming pencil skirts; capri pants, a mini bowling dress, and Fred Perry’s signature polo shirts- “collars are most definitely raised,” according to the press release.

The collection will wholesale for between about $32 and $150 (so we can expect retail prices to be roughly at $65 – $300), and will continue over four seasons. You’ll be able to buy it in Fred Perry Authentic boutiques as well as through select retailers world wide.

Amy Winehouse for Fred Perry- collection sketches

Despite having only 5 sneak peek looks to go on (sketched above), we really like the Winehouse-Perry collection. Obviously we can see the Amy Winehouse hair happening here but we’re also liking the retro colours, cuts, and patterns.

Richard Martin described the creative partnership between Amy and the team at Fred Perry as a natural synthesis of her style and the brand’s aesthetic: “We had three major design meetings where she was closely involved in product style selection and the application of fabric, color and styling details.” He added that pieces such as gingham shirts and the Heritage jacket, another label classic, are the foundation of the lineup. On those items, “Amy gave crucial input on proportion, color and fit,” Martin said.

“The range clearly has Amy’s handwriting.”

Images and quotes courtesy of Nitrolicious, Fred Perry, and WWD.

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