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Evan Golf Fashion

January 31, 2011

There’s a new reason to take up golf: EVANgolf.

Jeehee Han, the designer behind this label, has come up with clothing which is not only functional for the avid golfer but is so hip it can be worn off the course with confidence.

Evan Golf Spring/Summer 2011

For those who are concerned about fabric, EVANgolf’s pieces are made of moisture-wicking, natural, buttery-soft materials. The company is conscious about the environment and supports local industry by manufacturing its garments in Los Angeles.

Pouffy sleeves polo & Wings and Ribbon polo

Double-layered buton shirt

X-strap dress

Eliza skirt & Performance leggings

Clubhouse necktie & Seersucker bow tie

Reversed polo

What are your favourite pieces? Would you wear them on the course?

Images courtesy of EVANgolf.

8 Comments leave one →
  1. January 31, 2011 2:20 pm

    I love the EVANgolf campaign- I think it’s captured the spirit of the brand, although it’s pitching a bit low for me. Although I love the images and the clothes and the modeling, the models look like they’re 16, which is probably not a huge market for golfwear, although I could be wrong. (anybody?)

    That said, they could have gone a little older and kept the feeling and the styling; I definitely feel a Lacoste-esque vibe happening but I’m not sure it’s the right peeps to sell me golf shirts, dresses, and those cut-out performance leggings. The clothes are quite fun, cheeky. Overall, it’s a YAY from me :)
    -J

    • Jordana permalink
      January 31, 2011 6:00 pm

      I think I’d like to take up golf. I love the bows & the frilly details and the sweet little skirts. I’m a bit over the argyle & suspenders look for the golf course but who am I to judge? The only golf I’ve ever played is mini-put.
      -J
      p.s. Never even thought about the models. Now that you mention it though they do look a little young.

  2. Jeehee permalink
    January 31, 2011 5:21 pm

    Johanne,
    I agree with what you said about the models looking too young. We were surprised to see how details at the photoshoot had turned out, too. It seems we could have taken a different approach. Thanks for the much valid comment, hope you check back for our Fall line!

  3. Jordana permalink
    February 1, 2011 8:48 am

    Question: Would the clubhouse approve of these “non-traditional” looks? (A friend mentioned it and I was just curious). I don’t see a problem but maybe that’s just because I don’t understand the golf world. Thoughts?

    • Jeehee @Evan Golf permalink
      February 1, 2011 9:21 pm

      Upscale clubs have very strict statistical dress code, and that won’t apply toward style being non-traditional. They may require shirts be worn tucked in, no printed phrases on clothing, hats be worn with brim forward. For ladies, shorts/skorts/skirts cannot be shorter than (e.g.) 4″ above the knees. But we can look at what professional golfers wear on tour and see how liberal they dress. Michelle Wie once wore a collar-less top on tour. On Big Break, the reality show on Golf Channel, female contestants have worn clothes that defy country clubs’ dress code.
      However, I would point out that our “The X-Strap Dress” does not have collars, and I would check that in advance.

      • Jordana permalink
        February 2, 2011 10:47 am

        Hi Jeehee,
        Thanks for taking the time to explain some of the golf dress codes to us. I absolutely love your line and I think it’s brings modern flair to the golf course (and clubhouse). I’m not against golf shirts and plaid but I just love the option of sprucing things up with a little black, white and ruffles. Congrats on the collection! Looking forward to seeing more.
        -Jordana

  4. February 2, 2011 12:17 pm

    Hi Jeehee,

    Thank you so much for your feedback about the collection- the pieces are fun and breathe fresh air into this world of conservative sportswear. I think it’s great that women are questioning the dress code on the green; we’ve seen tennis evolve and I feel that the EVANgolf collection is steering golf in the right direction.

    I have to say that although I was a downer about the model choice (sorry! I think I was a little harsh!) it’s apparent that there’s been a lot of thought and design into this collection to keep the spirit of the sport’s conservative lines and infuse a little spice. Congratulations on this achievement!

    I’m definitely getting the naughty & nice in the Clubhouse shirts with bowties or neckties: I must say that I’m so happy to see a little sheer fabric use on a men’s shirt (!). This piece instantly caught my eye and to me, it’s a perfect emblem of the spirit of this collection. The dresses are cute, I also like the Eliza skirt, and I love the high-contrast colour choices.

    I am very much looking forward to the fall collection and would love to stay in touch with you and your creative team. Thanks again for your comments, we’re so excited to have you weigh in on your delightful spring collection.

    Sincerely,
    Johanne

  5. Shannon permalink
    February 2, 2011 3:17 pm

    I love the X-Strap dress, but after having spent a few summers working at a golf & country club, not too many items from that line would be allowed on the course. That being said, I don’t actually golf, so I could work some of these outfits into my everyday wear.

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