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ECCO Joke Giveaway

April 13, 2011

Love at first step: my new ECCO Joke shoes are on-trend and without a doubt the most comfy shoes I've worn since... ever. ECCO is bringing back this tried-and-true iconic shoe from the company's 1978 collection.

We’re super pumped to be launching a contest for one of you lucky readers to win a pair of ECCO‘s Joke shoes!

This is quite possibly the most exciting giveaway we’ve hosted because now that we’re ECCO Joke people, we know just how much happiness your tootsies are going to get from wearing these.

The Joke shoe by ECCO is made to fit to your foot’s particular shape and support needs- it’s a technically-sound shoe that is made to be comfortable on the inside, stylish on the outside.

A brief history lesson:

The ECCO Joke shoe was born in 1978 (like me-!):

ECCO launched the Joke shoe in 1978. That's also the year I was launched!

The Joke shoe’s distinctly cool ’70s vibe was in step with the decade’s love of brown boat-shoe leather sewn up edges and thick soles. The Joke’s easy lace-up was and still is a nice touch that evokes the simplicity and library-smarts attitude of the decade.

A short video trip down memory lane tracing the Joke shoe’s creation and advertisements from the late ’70s and early ’80s, in all their retro glory:

This spring 2011 we’re seeing the ’70s trend everywhere and ECCO didn’t miss a beat: re-releasing the Joke shoe for this season is a smooth move that comes in that golden yellow sand colour, red, white or blue:

Today's re-release of the Joke shoe offers the iconic footwear in sandy yellow colour (top), as well as red, white and blue (above).

Win a pair of ECCO Joke shoes!

ECCO is graciously offering one lucky Fashion in Motion reader a pair of ECCO Joke shoes.


Two ways to enter the contest to win a pair of ECCO Joke shoes:

1. Comment on this post for one contest entry.

2. Tweet: I love the ’70s and the #ECCOJoke shoe! Win a pair here:

Contest open to Canadian residents only. Contest runs between April 13 – April 20 midnight.

Winner will be contacted to arrange sizing, colour preference and free delivery.

Images courtesy of Ecco.

6 Comments leave one →
  1. Lisa permalink
    April 13, 2011 12:39 pm

    Wooo! Yes, I am very articulate. :p

  2. Jordan Edelman permalink
    April 13, 2011 4:08 pm

    Love a great pair of boat shoes especially for the tootsies!!

  3. Lunch with Mary permalink
    April 13, 2011 8:53 pm

    Yes please!

  4. April 15, 2011 5:42 pm

    in 1978, I was 2 years old, already a fashionisto!

  5. April 17, 2011 6:34 pm

    A pair of these nostalgic shoes would be an definite asset for me ( a senior) to navigate the waves at the cottage in my little aluminum boat. The youngsters would applaud my sensible attire!

  6. April 19, 2011 10:53 am

    I love these! I want a pair!

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