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Oh, honey

August 3, 2011

Behives on the rooftop of Louis Vuitton's headquarters in Paris produce Miel de la Belle Jardiniere

Paris is abuzz!

Somehow we missed the news  back in 2009 that mega fashion conglomerate Louis Vuitton was installing three beehives atop its Champs-Élisées  headquarters in Paris (photo above). (How did we not get wind of this?!)

Anyhoo, apparently urban beehives can house up to 200,000 city bees and can produce 3 to 4 times as much honey as their paysan zingers. How’s that productivity, Mr. Sarkozy?

The first crop of LV HQ honey, vintage 2010 named Miel de la Belle Jardiniere and subtitled “Produit à Paris par Louis Vuitton”, is now collected and bottled for sale at fashionable epicurian boutiques.


We now read that the honey is not available for sale, but rather given to friends and family of the label (which means anyone sharing packs of gum with LV Creative Director Marc Jacobs).

Louis Vuitton honey

We suspect it tastes a little bit like Paris in the summer. We’re not going to wait around for an invite to a spoonful to find out; best bets are with our local bee keeper whose bees, we’re quite sure, are lazy under-producing country bumpkins.

There’s something to be said for living the quiet life.

Images courtesy of Pursuitist.

2 Comments leave one →
  1. Steph permalink
    August 3, 2011 10:28 am

    Very cool! I love bees! I can’t help to wonder how much the *designer* honey would cost!?!

    • August 3, 2011 1:49 pm

      Well, fancy you should ask! I was wondering the same thing, and upon further research, I discovered that the honey won’t be sold but rather given as gifts to friends and fam of the label.

      So…. I guess we won’t get to taste it, or poke fun at the exhorbitant price tag it would otherwise list.

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