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Natasha Poly for Proenza Schouler Spring 2012

January 5, 2012

Natasha Poly sits on different chairs in Proenza Schouler's Spring 2012 advertising campaign

The campaign: Proenza Schouler’s spring 2012 advertising campaign.

The model: Russian sensation Natasha Poly.

The set: Earthy woven straw studio backdrop and variously interesting mid-century stools and chairs.

The photographer: Willy Vanderperre at MILK Studios.

The final word: We love the textile texture heavy southern vibe of this photo shoot and our gal Natasha looks fantastic in the vibrant colours and jungle prints from the collection. Glossy chunky sandals with occasional bamboo-themed detailing nicely finish the look, although we’re not sure about the greasy-looking mullet as the season’s ‘do. We’ll stick to applauding the rest of the styling: clean and muted makeup is fresh and compliments the collection’s nod to nature.


More images from the spring 2012 Proenza Schouler campaign:

Images courtesy of Proenza Schouler.

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