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Armed for spring

January 10, 2012

The Simpel watch: assemble your colours. Buy it whole ($29.95) or assemble your own.

New Year, new wrist wear by a group of friends who came up with Simpel: an ’80s-flavoured time piece with interchangeable bands.

With zero design experience and industry no-how to produce prototypes and slick marketing ploys, the brains behind Simpel spent one year working on their concept to merge the classic ’80s slap band with current aesthetic sensibilities.

Their passion for technology and doing the right thing means that a portion of Simpel’s sales of every product goes to support the Children’s Mobility Foundation, a non-profit organization dedicated to providing innovative physical therapy equipment for kids with mental and physical disabilities.

Fun, non-committal and in bright colours for spring, the Simpel interchangeable assembly pieces come in at an approachable price of less than $20 for each item, or comes fully assembled at $30, which means that changing your colours according to your mood or outfit or affinity for say, grey paired with red is really no big deal. This is an flexible colour wheel you’ll actually be able to afford having in different shades.

The watches are quartz movement, water resistant to 30 metres, and the silicone band and casing provide a comfortable fit. Simpel.

Cool concept. Easy price. Dial switch case, $19.95, and band, $12.95, or tone on tone assembled, $29.95

Images courtesy of Simpel

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