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Photo shoot: The Beauty Games

May 1, 2012

The Beauty Games campaign for Swedish retailer NK: inspiring and exacting

The shoot: The beauty campaign from Swedish retailer NK

The inspiration: The Olympic games featuring fencing, archery, swimming and boxing

The models: Ellinore Erichsen, Asa Engstrom and Tenzin

The photographer: Andreas Sjodin

The makeup artist: Ignacio Alonso

The final word: We actually really like these images but then we land on that one with the mouth guard and the red, white, green eye shadow and it creeps the crap out of us. Was that really necessary?

That zombie-esque image aside, the campaign has a clean, simple and downright sporty feel. If I didn’t know these gals are models I’d say they’re a fine set of skinny Olympians.


Images from Fashion Gone Rogue courtesy of NK.

5 Comments leave one →
  1. May 2, 2012 7:05 am

    yet even more creepily–I am strangely attracted to the ITALY flag eyes…..

  2. Christine permalink
    May 3, 2012 10:06 am

    Hard not to miss the reference to “The Hunger Games,” too – especially with the first model sporting a bow and arrow and fancy fingernails… with that pic and the title “Beauty Games,” I didn’t even realize it was about sports until I scrolled down!

    • May 4, 2012 3:33 pm

      Um yeah hard not to miss…

      How did I TOTALLY MISS THAT!!!?>?!?!

      And I even went to see the movie. geez major fail


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