Ann Taylor crosses the border
Are you super pumped to see more American retailers coming here to peddle their wares? :S
As a Canadian who would love to see her own designers and retailers become giantly successful here and go on to build international empires like oh, say Swedish H&M, Spain’s Zara, USA’s Gap family of labels and self-made names with diffusion lines like Michael Kors- well it’s a mixed emotion seeing these establishments settle our nation.
Like good imperialists bringing what we don’t find here and at a price that they promise can’t be beat, they fuel our desire for more terrific imports and then send PR affirming that they really love the Canadian market. Cha-ching. Obviously something’s preventing us from developing our own talent, making it sensational for foreign domination.
So another American label comes here, Ann Taylor. This one’s been trying hard to rebrand (get cool/go after a younger demog)- we even featured the brand’s unfortunate incident of a squatting Katie Holmes (poor dear) ad here not long ago.
At first dip, the Ann Taylor wardrobe offers more of what we’re already seeing here from other foreign labels, and frankly the capes are fun for fall and it’s just fine with me to get another footwear retail option in the country. The heels, flats and booties were a huge hit at the media preview. But couldn’t we have done it here, homegrown and hip like we think we can be?
Anyway, nothin against Ann, just feeling that we could do this in Canada. Couldn’t we? I know Canuck fashion designers and they’re struggling to survive- not sure what we’re missing in the recipe for success here.
Without further rambles, enjoy my pics from my preview of Ann Taylor’s fall 2012 collection held at one of my absolute fave buildings in town- The Carlu.
Images by me.