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Spotlight on Saffron Road

July 9, 2012

Although we do our fair share of promoting retailers from around the world, what we especially love to do at Fashion in Motion is to support Canadian businesses. Today I’m taking you inside Saffron Road – one of the loveliest designer boutiques in London, Ontario.

Saffron Road, London, Ontario

Saffron Road; London, Ontario

For over 20 years Gail-Lynn, owner of Saffron Road, has been bringing the best of Canadian and international designers to well-dressed Londoners. Here you’ll find everything from classic and timeless Lida Baday to contemporary Comrags to relatively new-to-the-scene Greta Constantine. On the international front, Saffron Road carries lines from Los Angeles-based Nation and Italy’s Twin-Set. I was more than pleased to be invited to Saffron Road to browse their summer clothing, shoe and accessory collections.


L to R: Denis Merotto, Laundry, LAMB, Laundry, Equipment top & Lida Baday skirt

Emily working on the display

L to R: Robert Rodriguez, Joie, Laundry

rows of colourful pants

New to Saffron Road: James Perse tees


Frye shoes

Frye boots

Dolce Vita wedges

neutral ballet flats




jewelry by House of Harlow

floppy hat & Hoss Intropia minaudieres

teal clutch & Hoss Intropia minaudiere

a selection of printed scarves

sunglasses: vintage Porsche & House of Harlow

Saffron Road is located at 577 Richmond Street, London, Ontario. Visit Saffron Road online and on Facebook.

Many thanks to Saffron Road owner Gail-Lynn and sales associate Emily for giving me an excellent and informative tour.

2 Comments leave one →
  1. July 10, 2012 6:07 pm

    Beautiful spotlight, Jordana! Thank you for this- I would love to be there in person to touch everything. Especially that orange Laundryo dress that reminds me of Halston pieces. So chic this shop! Fab accessories, too. Lucky you to have such an inspiring curated collection of the best in Canuck design in your city!


  1. Fashion: Styling with Saffron Road | White Cabana

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