Keeping the buzz buzzing
One of our fave Canadian accessories designer teamed up with bee-based skin care manufacturer Burt’s Bees for a bee benefiting initiative to help raise awareness and funds to protect this country’s bumblebees and pollinators. The For The Bees campaign bracelet launched July 1st and we’re happy to report that its success has resulted in sold-out bracelet counters across the nation but, fear not- a fresh supply is landing tomorrow at The Bay across Canada.
Toronto-based Jenny Bird, of handbag and jewelry fame, designed the charming limited-edition bee bracelet retailing $24 to help protect Canada’s depleting population of bees and other pollinators. Pesticide use, pollution, trade and loss of habitat have badly battered bumblebee populations, of which 43 Canadian types have become threatened and 99% of the Rusty patched bumblebee have already been lost. Managing the initiative is the Pollinator Partnership, a not-for-profit organization dedicated to helping protect and restore populations of pollinator species, bees in particular.
The For The Bees friendship bracelet is available in gold-plated bee or silver-plated brass and is as handsome on a man’s wrist as a lady’s.
Image courtesy of For the Bees.