Gwyneth Paltrow for Boss Nuit Pour Femme
The shot: The ad campaign for Boss Nuit Pour Femme fragrance by Hugo Boss
The model: Academy Award winning actress and Goop blogger Gwyneth Paltrow
The set: Our gal wears a black one-shoulder Hugo Boss dress, diminutive pendant earrings and is presumably either in an office tower or lounge at night against a light skyline
The photographer: unknown
The final word: In this Photoshop-aware age we wonder if we are supposed to applaud images that are overtly bathed in soft light, skin smoothed and silhouette super-imposed like a cardboard cut-out. We’re not really sure what happened with this Boss ad- was Gwyn photographed on a blue screen in London, presumably too busy whipping up Goop-y concoctions or working on her karaoke falsettos, or is she really on set- an office boardroom, or is it a penthouse living room window- of all places? So bizarre.
In all aspects of Gwyneth, she looks great like she always does but shall we add, slightly stiff upper lipped. Her steady, measured smile is ho-hum just like the boring backdrop: somehow the city lights are lackluster and could have benefited from a little brightener, no? Unless it’s all made to look like we‘re taking the photo of Gwyneth, as in the tag line- “This will be your night” – to meet Gwyn? (presumably since partying in an office boardroom only looks exciting in Mad Men).
Flat on writing and on set, this ad is a lousy competition between the two blondes: Gwyneth and the perfume bottle. At this point, our money’s on GP because we are loyal followers of her cross-disciplinary excellence, but let’s call it a tight race since that bottle looks might fine in black and aced at getting Gwyn’s signature side part.
From the horse’s mouth: Gwyneth talks about the campaign:
“I was honoured and very happy to be chosen as the face of Boss Nuit Pour Femme,” said Gwyneth in May. “To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time – characteristics that I strive toward in my own life.”
And if you like you can watch the accompanying video: