Garb for the urban commuter
Among the regulars and the exciting, fashion has brought us a few nifty innovations in design and garment concept these past few seasons. Levi’s recently came out the gates with a very cool commuter collection that we’ve been eyeing and looking forward to getting into.
We love that this brand is getting into the spin of things because as urban cyclists, we understand the complexity of dressing for the road. Will it rain? Will my cuff bag out into the chain? What about comfort on the saddle and in the office chair?
With this collection of pieces to ride it all, Levi’s combines their trouser fit know-how with the needs of the male urban cyclist (why not the female cyclist? more on our note to Levi’s later). The pant cuffs roll up to reveal the inner seam is trimmed with two neat rows of reflective fabric. The waist band’s belt hoops are designed for you to slip on your D-shaped lock over your back pocket if you need to. Clever.
Jackets and the chambray shirt are likewise designed for protection, comfort and breath-ability.
We found the ongoing omission of female garb in the commuter series a little odd; I mean, all the gals I know are riding their bikes through the city streets and having to deal with dressing dilemas as much as the next dude.
And so it’s in this spirit of that’s-just-not-goood-enough that I hear the news from H&M that they’ve partnered up with East London’s Brick Lanes for a capsule collection for the urban cyclist- again, men only. Seriously!?
The 11-piece H&M collab collection blends vintage and performance according to the visionaries at Brick Lane Bikes, a world leader in custom bikes that was the first in the UK to break out with a fixed-gear bike shop. Apparently the male cyclist is the only cyclist. Grr.
The capsule collection is also made from “more sustainable materials” from H&M’s Conscious work project. The worldwide launch date is March 7, 2013 and we expect it will be rather popular with the chaps given that H&M’s clientele is the urban bike type. Below are the collection pics and H&M’s take on the product teaser video.
Images courtesy of H&M and Levi’s.