Sharp Book For Men fall/winter edition
As you know, last week was fash-action packed.
The highlight of the week’s running around was meeting Niside Aloi in person at the Sharp Book For Men fall/winter launch party; as one of my blog-related contacts at fragrance behemoth Coty Canada, we had an otherwise digital-only friendship. As long-distance correspondents and other digiphiles out there know, the pleasure of meeting in person is truly exciting.
Needless to say that the Sharp party was a gas. Sharp really gets the thirty-something male mind and in the house were big-pouring bar tenders in addition to Scotch tasting bars, cigars available for puffing on the adjoining Shangri-La Hotel terrace, plenty of whole hog baby roast pork for DIY mini sandwiches and roast duck in mini tacos, and babes galore to compensate for an otherwise very male-dominated group. Product showcases from Toronto-based Gotstyle where they really know how to dress a man for anything, and other delightful high-end displays by Betty Hemmings and BMW.
Flipping through this edition of the Book For Men with Editor-in-Chief Jeremy Freed revealed a very cool spread on -of all things- fragrances through casting Rick Genest in a series of digitally-enhanced images shot by Matt Barnes. I’ve taken the liberty of showing you a few pics from this shoot here below. Jeremy told me that nurturing Canadian content by using internationally-recognized home grown talent such as Genest is another way that the Sharp aesthetic and culture moves forward from within.
Also be sure to look for the Brit hunt-inspired editorial in the fall/winter Book; it’s really superb styling, and all those tweeds and rolling hills will make the sunset on the summer of 2012 a little more okay.