About FIM
I’m Johanne Durocher and the creator of Fashion in Motion- my blog about all things fashion and style.
With Fashion in Motion, I strive to create a dynamic forum where the fashion industry and its supporting members (bloggers, readers, consumers, thinkers) can share ideas and engage in debate.
My passion for fashion extends to a greater appreciation for art and design in general. I love contemporary and impressionist art, I’m interested in graphic design and visual theory, I enjoy Frank Gehry’s architectural work, I like playing with colour and texture, I adore Art Deco and Art Nouveau, and most of all, I love how fashion can transform a person.
I have far too many favourites when it comes to fashion designers and fashion houses so instead I will list some trends that I’m currently championing:
- Bold colours including 80s neon in spring/summer 09 collections
- Feminine ruffles and rosettes in soft flowy fabrics (à la Marchesa)
- Tulip-shaped skirts
- Fringed suede on slouchy totes
- Geometric prints in blown-up pixel colours
- Soft draping gowns with jeweled belts and collar trim
- Stacked bangles and bold cuffs
- Reinterpreted gladiator flats
My background is in English literature and so I naturally have an interest in research and writing. My hope for this blog is that it will be as fun for you to read as it is for me to write.
I live in Toronto, Canada.
Contact me by email at fashioninmotionblog@gmail.com

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Really great site you have here! Love all the things about celebrities and fashion
-Sarah
Sarah, thank you so much for the compliment!I’m so excited to get feedback from other fashion bloggers!
-Johanne
I like your layout! I like the twitter one too!
Thanks, Lisa! Coming from a graphic designer that’s huge!
-Johanne
Awesome blog, very informative and entertaining! Keep up the great work
Your new fan,
Vie xoxo
Thank you so much, Vie. Your blog http://www.viecouture.com/
is a daily inspiration- I love your shopping choices and I want those Louboutins!
- Johanne
Keep up the great work!
Nick
Hello,
Wow! I love this blog, it’s awesome!
~ Gabriela ~
Love the blog. Thanks for linking me. It’s become a daily read.
Thank you! I’m loving yours! I’m fascinated by what you do and your blog posts are great. Who doesn’t think that Ansel Adams is a genius?
-J.